we are what we seat
Maré is an armchair created from the combination of two different materials never before used together in this way: polypropylene for the seat and back with aluminium for the tubular structure.
Together they form a solid construction that makes the one indispensable to the other, linked by a single structural shape (registered model) giving a fully recyclable product.
The essential and refined design, which goes beyond fashion or passing trends, makes Maré a versatile product that meets the different European and international aesthetic requirements for outdoor use.
In the upholstered version is perfect for indoor use.
In Maré the clean and essential design, along with the extraordinary flexibility (finishes and colour range, context of use, cross style), characterizes the product with a strong contemporary shape. Based on this the choice to hinge on a type of communication that is refined without being elitist: the poetry of Maré is expressed in a mood always dynamic, easy and resolved. The tone of the voice is direct, inspired by the pop culture, even ironic.
This allows to establish a straight and effective relationship with an audience which is varied and yet bond by the same language, that of modern communication, of image contamination, of metropolitan contexts, always evolving, versatile, wide…just like Maré.
Art Direction and graphic design Omnia Comunicazione.
I started from the 001, the absolute icon of Italian seating that blazed the trail in the world created by Metalmobil fifty years ago. These were the years of the economic boom, of young people who listened to the Beatles and Rolling Stones and dreamt of California but spent their holidays on the Italian coast in the meantime, the years of dance halls, seaside pier establishments and anything that offered the chance to get together and have fun. Maré, whilst born in the wake of the memory of that amazing atmosphere and designed to embody its iconographic nature, was subject to a delicate process of remodernisation and innovation.
The sufficiently rigid shell ensures that Maré does not require anything other than minimalist architecture consisting of two perfectly balanced aluminium tubes screwed to the perimeter of the shell.
This has permitted the elimination of the front and rear cross pieces to highlight its self-supporting nature.
I would say that Maré is a perfect mix of nostalgia and romanticism interpreted in a modern and glamorous fashion. Its refined nature is the result of an essential silhouette and disguised weaving, the expression
of a structure particularly esteemed by design aficionados in its most authentic form. Maré is anti-ostentation, an embodiment of understatement as it conceals in a sober and discreet manner its aesthetic and technical brilliance. Just as Madame Chanel would say: “Fashion passes, style remains.”
4-leg chair with glossy anodized or painted aluminium frame. Polypropylene or upholstered seat and backrest.
Maré - AX
Kontea, Kyk, Maré, Space, Uni, Uni-Ka